Digital Marketing AI - Become a Digital Marketing Expert with AI Technologies

In this course, you will learn to analyze the market using AI tools like ChatGPT and others AI Chatbots, focusing on buyer personas and competitors. You will create a strong brand, develop an effective marketing strategy, and use digital platforms to optimize marketing campaigns.

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Why Enroll

  • Elevate Your Skills in AI Marketing

    Upgrade your skills and knowledge in Online Marketing and Artificial Intelligence to develop new opportunities.

  • Find Jobs & Career Opportunities

    Starts today your career path in the Marketing of the Future, become an expert of Digital Marketing & AI.

  • Get Your Certification from a High Institution

    CUI - Centro Universitario Internazionale will release your certification at the end of the course, use it to elevate your resume.

  • Practical Training

    The hands-on approach with case studies and practical demonstrations allows you to immediately apply the skills you learn.

  • Expert Instructor

    You will learn from professionals with practical and academic experience in the field, ensuring a high level of instruction.

  • High Flexibility

    Classes are always available and accessible at any time, from any device, desktop, table and smartphone.

Course curriculum

    1. Introduction - Digital Marketing Course

    1. How to analyse the market and find data, trend and report for your needs

    2. How to create a survey online

    3. Tool to spy on your competitors

    4. How to create a detailed Buyer persona

    5. Google Analytics 4

    6. Market Research. Examples and templates

    7. Link Uni 1

    8. Questions Unit 1

    1. Brand and Strategies_Canvas&Examples

      ANTEPRIMA GRATUITA

    2. How to create a brand? Kit online

    3. Develop the Brand on the Market

    4. Brand Positioning. Examples

    5. Brand Pyramid

    6. Storytelling

    7. Link Unit 2

    8. Question unit 2

    1. Digital marketing KPIs

    2. How to build effective landing page and communication for your promotion

    3. How to build the funnel online

    4. Awareness Pyramid

    5. Link Unit 3

    6. Question Unit 3

    1. How to create a campaign in Google Ads

    2. How to create a campaign in Facebook Ads

    3. How to create an e-mail campaign marketing

    4. Content Marketing Platform

    5. SEO. Strategies&Tool

    6. Marketing. Test & Optimisation

    7. Link Unit 4

    8. Question Unit 4

    1. Digital Marketing slides

    2. Bibliography

About this course

  • €290,00
  • The course includes 8 hours of online video lessons, 7 hours of practice, 8 hours of self-study, and 2 hours of final assessment with quizzes, for a total of 25 hours.

Learn from Industry Leaders: Only for Ambitious Professionals!

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Instructor

Senior Consultant Digital Marketing Simone Barbone

Since 2011, he has been a professional in Online Marketing. He holds a degree in Business Economics and Management from the University of Brescia and has worked as an Advertising Account Manager at Microsoft Advertising in Dublin (Ireland), as well as Marketing Manager for several Italian SMEs. Currently, he focuses on Lead Generation, Copywriting, SEO, Email Marketing, Online Advertising, and Artificial Intelligence applied to Marketing. He has certifications for Google Ads Search & Display, Google Analytics and Hubspot Marketing Suite.

BESC - CUI - Who We Are

The Digital Marketing AI module you are about to attend is part of the PgD "Post Graduate Diploma in Behavioral Neuroscience for Business," offered by our University College of Behavioral Neurosciences BESC-MT, a Higher Education Institution Accredited by MFHEA Malta Further Education Authority-License 2023.011 and accredited at level 7 EQF European Qualification Framework. The International University Center (C.U.I.) is a founding member of BESC and is based in Italy, where it has been operating for over 30 years in the field of behavioral sciences with applications in business. In particular, the C.U.I. provides logistical and educational support for the activities conducted with BESC.

Find Your Career Opportunities

Our Course will help you to start your career and find new job opportunities in AI & Digital Marketing Business at International Level

  • AI Marketing Specialist: professional who uses artificial intelligence technologies to develop and optimize digital marketing strategies, improving targeting and personalization of advertising campaigns.

  • AI Copywriter - a specialist using artificial intelligence tools to create compelling, engaging content tailored for target audiences, optimizing for SEO and enhancing brand messaging.

  • Digital Marketing Specialist - a professional who develops and implements online marketing strategies to enhance brand visibility, drive traffic, and increase conversions through various digital channels, using the potential of AI.

  • AI Marketing Consultant - advise businesses on marketing strategies, helping them improve brand visibility and drive sales through effective campaigns and market analysis.

Discover the potential of AI for Digital Marketing and Become an Expert

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FAQ

  • How can I pay to enroll this course?

    You can pay with card (for example VISA or Mastercard) or with Klarna, in 3 rates without any installment.

  • Do I need prior knowledge or skills requirement to enroll this course?

    No, you do not need any specific background in marketing or artificial intelligence (AI) to participate in this course. The curriculum is designed to guide you through the fundamentals of AI in digital marketing, making it accessible for beginners and those without prior experience.

  • How long is the course?

    The course duration is around 25 hours. Around 8 hours of recorded videos. You will find as well assessment and links for practice. You can progress at your own pace, with 24h 7days access from all your devices.

  • Is this course recorded?

    Yes, it is a recorded video course, with periodic updates in order to have always fresh content to show to our students. You can access the course at any time and from anywhere, using all devices.

  • What are the technical requirements for taking this course?

    You only need a computer, tablet or smartphone with internet access in order to use a modern web browser (like Chrome or Firefox), and the ability to play audio and video.

  • Will I receive any course materials?

    Yes! Upon enrollment, you will gain access to all necessary course materials including video lectures, reading materials, quizzes, and additional resources.

  • Can I contact you for any questions or support?

    Yes you can contact us for questions at any time writing to [email protected].